Accepting credit cards is convenient for your customers.
Your customers can buy from you more efficiently and securely, which is critical in today’s marketplace.
Your company and website gain credibility when you are able to accept credit cards.
Buyers understand that businesses must be legitimate in order to have a merchant account and be able to accept credit cards. When you have a merchant account, you are telling your buyers that you have staying power and that you are not a "fly by night" company.
Accepting credit card payments eliminates the risk of bad checks.
When you accept a customer’s credit card, you will know immediately if that card is good. That’s not the case when you accept a check; the funds may be gone by the time you deposit a check and it is routed to your customer's bank. The customer has the merchandise and you're left to deal with a bounced check.
Studies show that consumers spend 12-18% when they purchase with a credit card.
Your customers will pay more and purchase more if they can use their credit cards instead of paying with cash or checks.
